Scientific Communications

1. Scientific Communications Framework development

Situation

To enable a consistent approach to asset communications whether in development or in-market, it is critical that all written information associated with your asset is clear and consistent in message. Having a unified scientific communications resource which sets out clear communication objectives enables your teams, irrespective of role and function, to engage in a consistent way. The foundation will include details of the overall ‘intent’ for the asset, summary of unmet needs, the current & desired future treatment paradigm along with the aspirational value it will bring to patients, caregivers and other prioritised stakeholders. Whether you need a comprehensive communication strategy to prepare the market for launch, or simply to educate on the disease state or new therapy, whether you are embarking on your first communications framework or in the process of refreshing an existing resource, we can help you.

What happens

1. Work with your cross-functional teams (eg medical affairs, patient engagement, corporate communications, commercial, R&D) to develop a draft scientific foundation. The foundation will include details of the overall ‘intent’ for the asset, summary of the existing unmet needs, the current & desired future treatment paradigm along with the aspirational value your asset will bring to patients, care givers and other key stakeholders.
2. Seek external stakeholder validation of the framework. Engagement of experts, patients and patient group leaders to ensure the language, intent and objectives are relevant and meaningful.
3. Develop scientific and patient-relevant narratives with an associated lexicon.

Expected Outcome

A comprehensive communication strategy and fully referenced narrative(s) comprising of cross-functionally aligned key communication messages. (Optional) proposed communications activity plan for publications, scientific congresses / symposia and field-medical activities, to support story evolution over time.

2. Scientific Congressing Strategy and Planning
Situation
Medical Society conferences and international congresses are an important channel for communication and discussion on the latest scientific data and evidence, and a key component of any Scientific Communications strategy. Such events also provide the opportunity to learn; unmet medical needs, data gaps, clinical practice, patient journeys etc. With effective pre-event planning unprecedented levels of engagement can be achieved with prioritised stakeholders working in life sciences.  Whether your company is new to a therapy area or well-established, we have the knowledge and expertise to ensure you maximise the potential of professional society-organised scientific meetings.
 
What happens
1. Engage with your cross-functional team on development of your congressing strategy
2. Facilitate development of your congressing plan plan to maximise successful delivery of your strategy
3. (Optional) negotiate sponsorship contract agreement with Medical Society / conference organiser
4. (Optional) procure services of agency partners (logistics, medical communications, exhibition booth(s), competitor intelligence)
5. (Optional) engage expert faculty for sponsored symposia
6. (Optional) schedule of meetings with key stakeholders (KOL delegates / patient group representatives / Medical Society leadership)
7. (Optional) internal plan for updates and briefings
8. (Optional) engagement skills training for medical exhibition booth staff

9. (Optional) development of post-conference engagement plan

Expected Outcome

A bespoke Scientific Congressing Strategy and plan, relevant to your strategic priorities and budget

3. Expert Speaker Training
Situation
Rapidly build the knowledge and skills to effectively and compliantly educate the speaker community, with a connected and consistent approach across key markets.
What happens

1. Develop expert speaker engagement roadmap for global and national company-organised meetings
2. Develop speaker training programme plan which can be delivered in-person / online / hybrid
3. Provide criteria to inform identification of relevant experts in scope
4. Provide subject matter expertise for engagement approach, including how to contract with HCPs for paid services
5. Provide strategic partnership for clients development of training materials / speaker slide decks
6. Facilitate and moderate program delivery
7. (Optional) Scientific Storytelling / Communication Skills expertise
8. (Optional) measurement plan (impact, reach, tools for tracking scientific share of voice)

Expected Outcome
Knowledgeable, expert and deployed for global and in-country educational or promotional, either as part of your product launch plan or to enhance impact and reach beyond the launch phase.